Verto comes from the latin vertere "to transform / to change." We chose it because Verto Publishing transforms vintage, antiquarian books in transforming the traditional greeting cards industry!
The cards are designed / created using actual books from the late 1800’s through the early 20th century. We digitize the elements and then re-assemble them into fronts and backs (including the spine!), along with beautiful interior spreads with endpapers and design motifs.
The vision is to embody the original sense of quality, long-lasting craftsmanship and hand-made design and infuse them with our love for books into modern, mini, sacred objects. Greeting cards also remain the most popular, tangible / physical way individuals communicate with each other. Because in the modern era there is no substitution for the physical!
The cards are 100% recycled, designed / created in San Francisco, and we plant 1 tree for every 108 cards sold as a way to thank / love / give back to Earth.