When deciding on how to give back to Earth, planting trees was at the top of the list.
So that’s what we do — in increments of 1, 13, and 108 — for all products purchased through the website.
So know your purchases are also gifting our Divine Mother!
Everyone wins.

To plant the trees, we use both the National Forest Foundation and Plant-it 2020.

Thank you.


Why “13” TREES?

It’s estimated that more than 80% of the high-rise buildings in the country don’t have a 13th floor. Hotels, hospitals, and airports avoid using 13 for rooms and gates. The fear of 13 even has it’s own phobia: Triskaidekaphobia. As far as we can tell, the “unlucky” belief associated with 13 goes back to the Romans, the Norsemen, and even to Christ’s Last Supper and then perpetuated through the ancestors from belief to belief to belief.

As a human born on the 13th, Robert feels inspired to help bring it back into the good standing it deserves. Here are some of the other reasons why, too:

There are 13 moon cycles in a year
13 is a fibonacci number
13 is a prime number
13 is a Baker’s Dozen
13 is considered sacred by the Mayans / Aztecs / Egyptians
Buddhists pay homage to 13 Buddhas
The Jewish prayerbook holds 13 principles of faith
13 is considered “lucky” in Thailand, India, and China
The Greeks considered Zeus the 13th and most powerful God
There were 13 original colonies of the United States
The ‘ladder to eternity’ is said to have 13 steps

WHY “108” TREES?

We were blown away the day we asked (the internet) why there are 108 beads on a Buddhist mala. And while it didn’t tell us why, per se, what we found instead inspired us relative to how widespread this number actually is in our world / humanity. Planets and languages and sacred geometry? Oh my!

Some consider the number itself meaningful. The “1” as the individual / the holy I; the “0” as sacred unity / interconnectedness of everything; and the “8” as infinity / the eternal nature of existence. Along with this, here are some other references:

The diameter of the Sun is 108 times the diameter of the Earth
The distance from the Sun to Earth is 108 times the diameter of the Sun
The distance from the Moon to Earth is 108 times the diameter of the Moon
The angle 108° defines a (sacred geometric) pentagon
Astrologically there are 9 planets and 12 houses (9 x 12 = 108)
Sanskrit has 54 masculine + 54 feminine characters (54+54=108)
The number 108 is used in Islam to refer to ‘God’
Yogis do 108 sun salutations on solstices and equinoxes
In Japan a bell is chimed 108 times to celebrate a new year
Zen juzus and Shiva malas are composed of 108 beads
Hindu deities are said to have 108 names